![]() Basically, it was the one that could sell more in less time, which is why the idea of marketing arose, where the emphasis was placed on the characteristics of the product and not on the customer. In this book, we will recognize the importance of the manufacturing hero in our history. During all its pages we will comprehend the history of advertising a bit, while we will understand several of the stages of capitalism. This book will be the basis for understanding how business works and what are the marketing strategies necessary to make a difference. ![]() Integrated Marketing Communications (1993, Don Schultz) Therefore, we decided to choose the 5 best books to start a venture, each of which will analyze from a different point of view the possibilities of achieving success.ĥ. ![]() As we are inserted into capitalism, the logic will be profit, which is why we must understand how the business world works and what we can do to stand out in it.Īs the competition is wide, it will be necessary to feed on all the information we have at our disposal. That is, the intention will be to take advantage of all the resources we have at our disposal to be able to offer an innovative service or product. If your desire is to start entrepreneurship, you can read some essential books to have a solid base when it comes to running your business.
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